“Sadaqah Unwrapped started with a simple idea: to make charitable giving an easy and joyful experience that connects hearts across distances. Inspired by the tradition of sadaqah, we wanted to turn everyday moments – birthdays, weddings, even ‘just because’ days – into chances to give and make a difference.”
How We Got Here & What We Believe
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Kindness is Key
We believe that each act of kindness can ripple through communities, touching lives in ways we may never see.
Kindness is Key
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Integrity Matters
Trust is at the heart of what we do. We're committed to transparency, ensuring every donation goes exactly where it's needed.
Integrity Matters
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Connecting Hearts
Whether it's a gift for a friend across town or a donation supporting someone across the world, we're all about making meaningful connections.
Connecting Hearts
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Joy in Giving
Giving should feel as good as receiving. Every donation is an opportunity to share in the joy of helping others.
Joy in Giving
Real Stories of Impact
Your generosity helped provide 500 meals in the past month alone. Thank you for being part of this!
“Your kindness reached us across the world – thank you for making a difference.”
Your generosity helped provide 500 meals in the past month alone. Thank you for being part of this!
“Your kindness reached us across the world – thank you for making a difference.”
Your generosity helped provide 500 meals in the past month alone. Thank you for being part of this!
“Your kindness reached us across the world – thank you for making a difference.”
Your generosity helped provide 500 meals in the past month alone. Thank you for being part of this!
“Your kindness reached us across the world – thank you for making a difference.”
Your generosity helped provide 500 meals in the past month alone. Thank you for being part of this!
“Your kindness reached us across the world – thank you for making a difference.”
Your generosity helped provide 500 meals in the past month alone. Thank you for being part of this!
“Your kindness reached us across the world – thank you for making a difference.”
Your generosity helped provide 500 meals in the past month alone. Thank you for being part of this!
“Your kindness reached us across the world – thank you for making a difference.”
Your generosity helped provide 500 meals in the past month alone. Thank you for being part of this!
“Your kindness reached us across the world – thank you for making a difference.”
Your generosity helped provide 500 meals in the past month alone. Thank you for being part of this!
“Your kindness reached us across the world – thank you for making a difference.”
Your generosity helped provide 500 meals in the past month alone. Thank you for being part of this!
“Your kindness reached us across the world – thank you for making a difference.”
The Faces Behind Sadaqah Unwrapped
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Zeenat Omar – Co-Founder, Chief Heart Officer
Zeenat is the heartbeat of Sadaqah Unwrapped—the one who turns dreams into action. Driven, detail-oriented, and deeply compassionate, she ensures every part of the experience runs smoothly, beautifully, and with purpose. Whether it’s launching new projects or crafting thoughtful giving moments, Zeenat brings sincerity and structure to everything she touches.
💌 Favourite gift to give? A water well—because it keeps giving, every single day.Zeenat Omar – Co-Founder, Chief Heart Officer
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Hamzah Adam – Co-Founder, The Visionary Soul
Hamzah is the dreamer behind Sadaqah Unwrapped. With a heart rooted in purpose and a mind always seeking the bigger picture, he’s the one constantly asking, “How can we do more, and do it better?” From big ideas to the spiritual why behind every detail, Hamzah keeps the mission expansive, soul-led, and always anchored in impact.
🛠 Favourite project? Livelihoods—because empowering someone to earn is the gift of dignity.Hamzah Adam – Co-Founder, The Visionary Soul
How We Work & Who We Work With
“Every donation goes directly to projects that make a real impact, with every step tracked and verified. We’re committed to making sure your gift counts where it matters most.”
